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Britain`s best known organic grocery, Fresh & Wild, will soon be absorbed into Whole Foods Market, heralded as the world`s biggest organic department store and whose CEO John Mackey is the world`s richest organic grocer. What will this mean for organic standards, for small and local retailers...and for vegans? Lee Hall, Legal Director of Friends of Animals, will discuss the rise of Whole Foods Markets, with an emphasis on the company`s "Animal Compassion Policy" in it`s social responsibility promotions, and the debate raging in North America on whether activists should welcome or resist the growing authority of one corporation.
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